Brand Image of a University

INTRODUCTION Origin of Report As a part of our selling 465, Brand Management course, we learnt the various aspects of marketing and the management of brands. Problem and Purpose We were assigned a throw up where we were asked to find out the brand image of private university business graduates and to a greater extent specifically, the brand image of northernmost southeastward University, its positioning and state any improvements if necessary. Scope and Limitations The main limitation of this project was the lack of m required to carry out the type of research this project requires. Historical Background HypothesisWe hoped to make up that North South University is the outmatch private university in Bangladesh. Research Methodology As stated previously, ascribable to the lack of time we were not able to conduct the type of in-depth research that this project required. Instead the primer of our research were a set of in-depth interviews we carried out among various categories of deal, such as current students of North South University, alumni, guardians, faculties, prospective/current employers, students of some other universities, faculties of other universities, the University Grants Commission, prospective students, and the general public.There were sets of questions (See Appendix) for the various categories, and interviews were taken accordingly. THE surveil Findings Current Student For the current students who study at North South University, this is the best alternative for us after IBA and going abroad for studies. Its the pioneer private university in Bangladesh, and quite popular. Even though through the years the quality of nonspecific urethritis has diminished, there ar too many students taken in, and in particular through the backdoor policy, and its be move up really unfair to those who work hard.However, nonspecific urethritis calm has a portion of high-priced name, and people do mother goodwill towards it. Alumni According to the questions asked to Alumni of North South University, they believe that nonspecific urethritiss graduates have an advantage over other graduates of other schools because they argon more fluent in English, smart, and easily adaptable with the organizational environment. Guardians According to guardians of students studying in North South University, they believe that nonspecific urethritis graduates will be able to have Jobs in MNC, monetary benefit, and be able to finish get-go quickly.They also believe that nonspecific urethritis is mettlesomely competitive, has the best statemental quality, and the best faculty. Faculties According to faculties believe that NSU is a good university but not as good as IBA. This is because IBA concentrates more on virtual(a) fieldwork, where NSU is still lacking. Another factor they said that NSU has actually short semesters, so faculties atomic number 18nt able to cover their topics completely. However, NSU students have good presentation sk ills, are intelligent and also pathway smart. EmployersCertain employers believe that the graduates that come out of NSU are very hot-headed and pompous, and many of them have high CGPAs but cannot even communicate properly in the English language. NSU is believed to be the next best alternative to IBA. IBA might have worse teachers, but their student intake is often better. Students of other universities Students of other universities believe that a private universitys business program provides better job opportunities. Private universities are more efficient than pubic universities. North South University is very popular and quite sought after. University moduleThe university staff believes that the environment of NSU is not good. They brought up issues regarding clothing and students behaviour. They think students are very rude and disrespectful. University Grants Commission There are several factors through which the UGC grants a university, it focuses on infrastructure, facu lties, how much money there is in the fund to make their own campus etc. Then in vagabond to rank a university, they see how many students compete for a single seat during the admission process, the determine of the certificate in the job sector, the quality of the faculties and the quality of the students.A complaint they made is that all universities are expected to shift to their new campus within 5 years of establishment, but none of the private universities have been able to do so. Prospective Students Most of the prospective students we interviewed, around the age of 16-18, none of them want to come to NSU. They believe that NSU is becoming too overrated and crowded. They would either try for abroad, or a public university, and accordingly try for a private university. General Public In the eyes of the general public, NSU is still very sought after and considered a very good place for education.Its only the people who are direct recipients of NSUs output, the students and t he employers who are affected the most. NSU students are seen are very ethnically fast and ignorant. Conclusion After research we can conclude that academically, the students of NSU are good but there are behavioral and attitude problems among themselves. Theyre more ignorant about whats going on outside of NSU and theyre very pompous and they lack professionalism in the corporate world. There are a certain percentage of students who create a bad image for NSU, so most students are slammed with this label as well.But NSU comprises of all types of students from various social and sparing backgrounds and not all are bad. Recommendations Alumni Teaching method should be more practical based Internship in a good organization is very important. CPDS of NSU should be efficient enough to manage their graduates internship in a good organization NSU should organize more and more seminar, workshop regarding different organizational issues. University staff correct English grammar in both re ading and writing environmental discipline cultural discipline manner build up moral character dress code study moreEmployers NSU should increase their employability NSUs image is of No. 2, they should raise it to No. 1 NSU should move on to the researching level and provide consultancy to the different companies. Most foreign universities do consultancy work for companies on their countries. It really sets the standard for good quality education. Universities should talk to employers and brush up on the curriculum NSU should go for downward extension and start from the grassroots level. They should create primary and secondary level education so that the students go directly to the university level.