Do Spin in Political Marketing Destroy Democracy?

It is possible to encounter semi policy-making market in elective societies because politicians sell their ideas to usual. The more(prenominal) buyers they gain, the prouder probability they win elections. man bargaining their ideas, politicians get out do whatever needed to be elected. go is maven of the things presumee during election eves to obtain more votes, for instance. These idler break in the democracy in such(prenominal) countries. For democracy to work flop, individuals should vote below no control of anyone and with puddle opinions virtually politicians.To say that democracy exists, high percentage of public should participate in the elections by voting, as well. The main(prenominal) reason of this essay is to question whether or not governmental selling and spin collapse democracy. Understanding it is crucial in taking essential cautions for democracy to work. If those ar re every last(predicate)y harmful to democracy, then they should be trea ted as the enemy of democracy. In this essay, every important impact of semi policy-making selling and spin to democracy will be examined and demonstrated how evidentiary they argon.To do these, this essay will start with the effects of spin, act up with the inequalities among politicians that political marketing causes and the importance of floating voters, which are deplorable for democracy, and finally, intercept with explaining how political marketing could be useful for democracy even if this usefulness pales in comparison to these bad impacts. Spin in political marketing gives wrong opinions rough parties to voters and that contribute to ruining democracy. Politicians intend to gain political advantage and to do this they resort to deceiving their potential and current voters. Spin is one of the most moving things they do. To explain what spin is, David L. Martinson gives an advertisement fashion model, which is quite assume and no-hit for this topic (2001). In tha t advertisement, the advertisers claimed that one slice of their bread contained less calories than any other breads slice. What makes this an example of spin is that they didnt mention how thin these slices were cut. By doing that, they would make their consumers buy the breads so that they target lose weight.Martinson also says that this company didnt absorb to share all the details with their consumers but had to present that signifi throw outt detail (ibid. ). Likewise in politics, politicians avoid to tell whatsoever facts so they obtain more votes. by and by being deceived by the politicians who spin information, the public will vote for them in order to meet their expectations. However, after these politicians are elected, those who vote for them domiciliatet find what they select expected. So, actually these people voted for different ideas and promises, and now are governed by others, which is definitely not a democratic process.To give an example of this in politics , Nick Clegg and his promises about tuition fees can be chosen. Everyone who had voted especially for this problem couldnt receive any solution they expected. What they were expecting temporary hookup electing him was get offed tuition fees, meaning he was the one wholl provide lower tuition fees for the voters, but he actually was a different politician. In short, spin ruins democracy because it prevents people to vote for the right party by deceiving them.Political marketing promotes inequality among politicians regarding to financial resources and/or being reasoned seller, and these make being elected nearly impossible for approximately politicians who insufficiency of financial resources and advertizement skills, meaning this causes an incomplete, ruined democracy. Firstly, being a sure-fire advertiser is more important that being a advantageously governor. McNair puts the importation of advertising skills in political marketing. He thinks that Ronald Reagan was success ful because of his actors training. He also gives the example of Michael Foot.He says that Foot was a prominent thinker and an intellectual party manager but not equal to(p) to fit the televisions. Because of this, he was re bunkd by someone who fits the televisions better (2011). McNair cant refer to any sources because of the subjectivity of those. However, considering the general knowledge, it can easily be said that he is right. These examples show that being a good seller is more important than being a good thinker, meaning those who preceptort have seller skills dont have chances to be elected. Secondly, property has a significant role in elections.McNair explains the importance of money in politics with these words Political power becomes something which can be bought rather than won in a democratic contest. (2011, p. 37) He strengthens this avowal by giving the Goldsmith example. This example shows how right he is. He also adds that money can be use to buy creativenes s and innovation to make political communication effective. Similarly, with money, politicians can put themselves over such as on TV, posters on streets. In short, with money, successful advertisements can be applied to public.Likewise, politicians can give money to the press and the media or buy them to influence public because the press and the media commonly have more influence on public than any political advertising (OShaughnessy, 2001). Those who dont have enough financial sources dont have advantage as much as the ones who have enough sources. In conclusion, thither are some inequalities among politicians such as financial resources and advertising skills that make some politicians have some advantages that enable them to win elections although there might be better governors that the public would choose.Floating voters can stipulate the topics of an election and making single these votes transmute by political marketing can ruin democracy. According to the studies McNa ir refers to, only few people change their votes because of political advertising (Diamond and Bates, 1984 in McNair, 2011). At first, this statement may await to tell that political advertising doesnt work and it cant possibly ruin democracy but it does. Floating voters have a crucial role in elections.They can determine the results of elections in democratic societies even though they form a small percentage of the world in a country. This makes them the most important and an easy target of political marketing. Effecting or manipulating a small group of people is way easier than crowds because some weak points of these people can easily be known and used appropriately to regulate them. Therefore, when advertisements come into play, they will be quite successful and change their audiences votes.This leads to the destruction of democracy because politicians eventually get what they regard by means of political marketing. To summarize, floating voters, who may be the determining factor of an election, are very susceptible to political advertising and can, therefore, be controlled easily by political marketing, which ruins democracy. disrespect all these bad effects of political marketing for democracy, there are arbitrary side-effects of it that help democracy to work such as increasing confederation in elections variety of ideas, opinions, romises and knowledge about various political ideas. When a politician uses political advertising, another one also uses it in order not to be left slow in the competition, another does the same with the same reason and so forth. This bowed stringed instrument makes political advertising and, therefore, politics everywhere and the main agenda of the days. Because of this, everyone hears about politics and attains a political opinion unconsciously or not and goes to vote for a party. This may not be the aim of political marketing, but it additions participation of people in elections.It helps democracy to work prope rly because the more people say their opinions the better democracy there will be. Other than participation, politicians are now obliged to give what people want. As Scammel writes down on his essay in a convincing and clear way, as the possibilities of transforming information increases, consumers choose what they want but not what producers want (Scammel, M. , ND). In politics, political marketing is the tool that increases the possibilities of transforming information, consumers are public and producers are politicians.When there is no political marketing, people have to vote for only what are thought for them before and this may not result beneficially for these people and democracy. Likewise, political marketing helps ideas and opinions to be heard. As politicians competitions take place in agenda, people keep hearing and reading about them, their ideas and promises. Thus, they can encounter various opinions and find what is the most appropriate for them. To sum up, participati on and voting for the appropriate party is important for democracy and political marketing help them maintain or increase.In conclusion, Spin and political marketing ruins democracy in general. Firstly, spin gives wrong opinions about politicians to people. People cant elect the governor they want due to obfuscations. Secondly, due to political marketing, there are some inequalities among politicians. Some are good advertisers, some have a vast amount of financial resources and some have them both. The ones lacking of these cannot possibly win elections even if they are good governors and who public would want. Thirdly, politicians can win elections easily by effecting floating voters, who are usually minorities in most of the countries.Political advertisers can easily determine the result of an election by affecting these minorities. All of these three ruin democracy. Despite those, there are some ways that dont ruin democracy but help it work. Political marketing may increase part icipation in elections and it can enable political opinions and ideas to be known. However, these good sides of political marketing are not enough to suppress the bad impacts, meaning political marketing and spin have strong disallow impacts on democracy even though they have some positive impacts.