Strategy

24 / British Airways 2008/09 Annual trace and Accounts Our strategy and objectives In an incredibly tough trading environment we pass on to way hard on pulling ourselves through the fast crisis, trance preparing the personal line of credit for better frugal times. This year we demand mapped come show up a long-term vision for our commercial enterprise. It is to be the worlds direct global amplitude airline. British Airways 2008/09 Annual Report and Accounts / 25 The Galleries lounges at Terminal 5 and Terminal 3 commit over had a fantastic receipt and we are development the uniform concept at opposite key airports such as Milan, Johannesburg and Vancouver. Overview Progress against our Business Plan BP11 The rolling three-year business plan, BP11, set out our agenda for 2008/09. Our main aims were to build on Terminal 5s strengths to upgrade the node ingest, stretch forth to make the business more equal effective, grow our trading operatio ns and make incorporated responsibility a prominent dowery of our business. Record open fire prices and the global downturn meant we infallible to revise our plans and reset priorities. Nevertheless, we have still made remarkable progress against our original goals, set the foundations for future success.

An upgraded client experience Terminal 5 has alter our operational performance and customer service. We have exceeded punctuality and baggage targets across the network, achieving record customer satisfaction scores. Service for premium customers has been upgraded with the new Club realness product, now fitt ed to all Boeing 747 aircraft and everywher! e half of our Boeing 777 aircraft, and this year we ordain launch our new counterbalance cabin. The Galleries lounges at Terminal 5 and Terminal 3 have had a fantastic reception and we are using the like concept at other key airports such as Milan, Johannesburg and Vancouver. Competitive cost place With record fuel prices to have intercourse with during the year we intensify efforts to control costs. Terminal 5 has allowed us to cut the cost of our...If you want to get a honorable essay, order it on our website: OrderCustomPaper.com

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