International Trade

Foreign agents or representatives of an exporting company will a lot ask for result modifications to please their customers. However, the exporter should ensure that the pass on modifications be realistic and the market is large enough to discharge the be of allowance. A manufacturer should agree to modifications only after(prenominal) canvas the final price of the harvest-tide with that of the competition The conclusion to adapt a product is also partly ground on the dot of commitment to the specific foreign market, since a firm with short-term goals may have a divergent perspective to that of a firm with long-term goals. Many of the pastime factors have to be accounted for in designing a product for a bad-tempered foreign market: & son of a bitch; Size; & darn; publicity preferences (e.g. some countries cuckold cigarettes in packs of five, 10 or individually); • quality; • appearance; • where and how purchased; • en d-user value; • rendition of slogans (e.g. “Coke’s the real thing” in mandarin translates into “Bite the wax tadpole”); • taste (e.g. The Nipponese desire for beautiful packaging has lead exporters to redesign cartons and packages specifically for this market); • ingredients subject to import controls (e.g.

unsubstantial dyes, flavourings); • regulations giving medication recycling of packaging materials; • veto ingredients (e.g. alcohol in Muslim countries); • colours and shapes. asunder from these and the factors listed i n the previous(prenominal) section, the int! ernational marketer must whole step at the following issues before deciding whether to adapt the product or not: •Profitability - Assess whether at that stain is profit to be made in adapting the product. (e.g. Will presumable increases in sales and possibly price justify the overlay of variation?) The manufacturer almost always absorbs product adaptation costs. •Culture - The customers’ values, culture,...If you want to get a serious essay, order it on our website: OrderCustomPaper.com

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