Chipotle in Morocco Research Paper Example | Topics and Well Written Essays - 3000 words

Chipotle in Morocco - Research Paper ExampleThe company will to borrow best practice of Mexican grills in US, Canada, France and England which have had longstanding performance and reputation. It is a demand for chipotle dishes that will be determined by the level of advertising and the quality of the service compared to its cut-rate sale price. The government of Mexico, US and Morocco are in good working relationship hence no trade barriers will be expected to challenge the first appearance process. The brand should move to the coastal towns in northern morocco like Casablanca which have big clientele and bargaining power. This will raise the income streams and quickly move the breakeven sales to a shorter duration than was expected. The company should not overlook the role and impact of other competitors as they may be misjudged and consequently the firm closes shop delinquent to myopic marketing intelligence.The concept of chipotle emanates fromchilpoctliwordwhich is asmoke-dri edjalapeo referring to smoked chili pepper. The chiliis principallyMexicangoing alongside other Mexican-inspired cuisines like Tex-Mex and Mexican-American (Anderson 123). Jalapeo inMexico is also referred as thegordo andcuaresmeo. Until lately, chipotles were mainly found in the central and s forthhern Mexican markets. These Mexican foods became more respect abroad, particularly in North America, production and processing of jalapeo started to extend to northern Mexico to supply the southwestern United States, and ultimately processing took place in the United States (US) and other countries like Morocco and Morocco. The purpose of this study is to find out whether it is economically viable to establish a Chipotle franchise in Morocco. These involves finding out the situational or feasibility studies of the host country, strengths and weaknesses of the company and suitability of the culinary supplier to customers in Morocco.3The ordinary chipotle restaurant is known for