Pumpkin Patch External Analysis

Industry pumpkin pick modified is a childrens rat well known in the clothing firmament of the retail effort, the clothing is known historically for be of panacheable, of luxuriously case and well-made out of natural fabrics such as merino wools and other fabrics that are indigenous to New Zealand. (Katz, Pumpkin nibble necessitate to go back to its roots, 2009) Pumpkin Patch Limited has historically had a fashion distinguish picture and competed with upscale childrens brands such as Witchery Kids, Levis Kids, Deux equivalence Deux, Motion, Papoose, and Le Bon. Since the brand launched its label Charlie and Me it has more recently broadened its brand and taken a position in the lower goal marketplace competing with everyday brands such as JK Kids Gear, Kmart, The Baby Factory, T&T, and cotton fiber On Kids. Pumpkin Patch has as well recently launched a brand called Pumpkin Patch commonplace that sells non-clothing items for babies, nurseries and school age ch ildren, these additional brands were developed to integrate a wider target market.

(New Zealand ground of Chartered Accountants, 2012) PEST Analysis semipolitical: Future trading conditions ever-changing in the market current political unrest in the diaphragm East condescend changes in the NZD exchange rate Economic: High employee concern and lack of worker continuity in the retail attention fluctuate prices of cotton Increases in wages The retail industry being dependant on the economic well being Socio-cultural: Changes in social trends Changing wants and needs of consumers in the fas hion industry Finding a balance in their h! arvest for a diverse target market Technological: Auditing processes and equipment patch of sale systems Reliable security systems to effectively control thieving Challenges face Pumpkin Patch Limited from the political facet bed be seen with future trading conditions changing in the market, the on-going political unrest in the Middle East and stigmatize changes in the NZD...If you want to get a full essay, revisal it on our website: OrderCustomPaper.com

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