Company's Option On Consumer Protection

Section 4. Companys options in consumer protection: What options were lendable to Odwalla as of October 30, 1996? Identify three options and evaluate these options using the quest criteria: financial cost to the beau monde; corporate image and mediocre transaction; and corporate values. (24 marks) Recalling back the products from the food market place Recalling the odwalla products from the market base on which slot of the products may engage contained the e-coli bacterium would be the right step. By minimizing the presence of any odwalla products in the market from the first news of the e-coli outbreak it was a thinking(a) close to stop any further chances of any more(prenominal) outbreaks which could have further decapitated the confederacy image. Before doing the re-call of the products the options with the come with was to request a stop to any sales of the odwalla products at the distribution points and at the same time communicate approximately a healt h risk due to possible contamination.

making known the creation on the authenticity of the situation and taking wide-eyed measures to smirch any repercussive reactions through adequate humankind relations on the measures taken by the gild to address the fuss At the same level to adequately inform the public on the possible contamination, through a powerful conference dodge which can minimize wild hoaxes would be the neighboring step. An effective communication strategy where the public is aware spell the time about the steps the organization is taking not provided to zero in on the problem but at the same time standing up for those affected an! d inform the public through advocacy puts the brand image of the partnership as a company which cares for its products, its consumers and its ethical responsibilities. Though in the time-span of the problem period the sales and the financial figures may be affected but these crucial steps would take the company a long way in the brand cognisance charts of the consumer and hence the esteemed goodwill of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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