Marketing Mix Process

The activities and skills of perish divisor argon extensive. Very important is the gentlemans gentleman power to search and find the right product which meets the take of the node the most and express product knowledge. The break instrumentive role overly undertakes tasks such as ticketinh traffic with payments and administration of the interlocking throughout the lead time prior to the date of travel. Ot is a good deal the discipline that elements of the travel product purchased by customer may be changed(for instance a flight time is altered) and therefor the travel agent provides signifi keistert aft(prenominal)- bargains service, ensuring that the customer is kept informed of these changes and traffic with any of the concern of the customer due to alteration in travel product. Like any retailer the travel agent may likewise make believe to deal with customer who are unhappy with the porduct purchased and after travel return to complain. therefor the travel agent has the respon sibility to the customer existing long after the sale is made. Interestingly, it is now expected that the travel agent also seeks to crystalise additional sales of travel extras such as drome parking, foregn currency, airport hotels, car hire, etc. these may not bring forth otherwise been considered by the customer and tail lead to greater levels of total sales(and thus commision for the travel agent).

Commission on these belong is often at much higher levels than for the package holi twenty-four hourss- possibly as high as 20-30% of sales and therefor provides a significant additiona l revenue stream for the agency. Marketing! / advertisement:Thomas Cook Ltd expects all the shops to have a forgiving image so tha main marketing materials are universal, and cant be twicked or changed. But each day tha staff find offers that they think result suit to the local anesthetic market and display them in the window in nine to tempt the customers to come through the door. Also all(prenominal) workweek there are new brochures ordered to underwrite they will be enough from each distributor. If the customer is smell for a...If you lack to get a full essay, order it on our website: OrderCustomPaper.com

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